How Janover Pro and Gparency Compare in 2025

Commercial real estate financing involves multiple players — brokers, borrowers, and lenders — each with their own needs (and challenges). Janover Pro and Gparency are two platforms addressing this space, but they approach it from fundamentally different angles. Understanding these differences is key to determining which solution might better serve your specific role in the CRE ecosystem.

Target Audience: Brokers vs Borrowers

The most significant difference between these platforms lies in who they're designed to serve.

Janover Pro was created specifically for commercial real estate debt brokers. Built by brokers for brokers, the platform originated as an internal tool for Janover's own commercial mortgage brokerage team before being made available to the broader market. The leadership behind Janover Pro brings decades of experience in commercial real estate financing, informing the platform's broker-centric design.

Gparency, in contrast, targets commercial real estate owners and borrowers. Founded in 2021 by industry veteran Ira Zlotowitz, Gparency positions itself as a solution that empowers property owners to secure better financing while maintaining their existing lender or broker relationships. While brokers are a small part of Gparency's ecosystem, they aren't the platform's primary users.

This fundamental difference in target audience shapes every aspect of how these platforms operate.

Business Model and Fee Structure

Janover Pro operates as a technology platform for brokers, with pricing that isn't publicly disclosed but follows a subscription model based on features and usage. The platform empowers brokers to identify appropriate lenders, manage deal flow, and create offering memorandums (or is it memoranda?), ultimately helping them close more deals and earn more commissions.

Gparency takes a different approach, operating as a flat-fee commercial mortgage brokerage. They charge borrowers $4,500 upfront for full-service deal shopping up to the term sheet stage, or a capped half-point fee (maximum $100,000) at closing for end-to-end support. They also offer a "Find a Lender" tool. This model represents a departure from traditional percentage-based brokerage fees, potentially reducing costs for large deals.

The contrast here is clear: Janover Pro sells technology to brokers who earn traditional commissions, while Gparency offers an alternative to traditional brokerage with fixed fees paid directly by borrowers.

Lender Network and Access

Both platforms boast extensive lender networks, but with different structures and purposes.

Janover Pro provides brokers with access to thousands of lenders, including approximately 10% of banks, 35% of the top 100 credit unions, private lenders, life companies, and debt funds. This network is designed to give brokers comprehensive options when placing deals for their clients.

Gparency claims access to over 43,000 lenders nationwide, using this vast network to shop deals and narrow down the best 20+ options tailored to a borrower's specific needs. The size of this network is central to Gparency's value proposition of finding optimal financing terms through extensive market coverage.

While both platforms connect users to lenders, Janover Pro enables brokers to manage these relationships themselves, while Gparency conducts lender outreach on behalf of borrowers.

Loan Types and Property Coverage

Both platforms support a wide range of commercial real estate loan types across various property categories.

Janover Pro accommodates virtually all commercial real estate loan types, including agency, HUD, bridge, permanent, construction, and CMBS financing. The platform also supports business loans beyond traditional real estate deals, giving brokers flexibility to serve diverse client needs.

Gparency similarly covers a broad spectrum, including acquisition/bridge loans, construction financing, permanent financing (both bank and CMBS), and refinance options. Their services extend across property types such as multifamily, student housing, self storage, and office properties.

The comprehensive loan coverage of both platforms suggests they can handle most commercial real estate financing needs, albeit through different models and for different types of users.

Key Features and Tools

The features of each platform align with their distinct target audiences and business models.

Janover Pro offers brokers tools like lender search functionality, deal shopping capabilities, and an offering memorandum builder. These features are designed to enhance broker efficiency and effectiveness, streamlining the process of matching deals with appropriate lenders.

Gparency focuses on what they call "Debt Diligence" — a process that includes second-look underwriting, deal structuring, and competitive lender shopping. Without commission incentives, they emphasize transparency for borrowers seeking optimal financing terms.

Janover Pro's tools aim to make brokers more effective, while Gparency's features seek to reduce or eliminate the need for traditional broker involvement in certain aspects of the financing process.

User Experience and Support

Both platforms appear to prioritize user experience and support, though with different emphases.

Janover Pro describes its platform as intuitive with continuous UX improvements, suggesting an ongoing commitment to enhancing usability based on broker feedback. The platform comes with dedicated team support for all customers, providing personalized assistance throughout the deal process.

Gparency emphasizes a "seamless" process with "constant communication" and "smart strategy," according to their testimonials. They highlight high customer satisfaction with a dedicated team, including personal oversight from CEO Ira Zlotowitz in some cases, though it's not clear how closely that functions.

The key difference here seems to be in who receives the support — Janover Pro serves brokers navigating the platform, while Gparency supports borrowers through the financing process.

The Bottom Line

Janover Pro and Gparency represent two different visions for the future of commercial real estate financing. Janover Pro empowers brokers and other commercial real estate professionals with technology to be more effective in their traditional roles, while Gparency offers borrowers an alternative to the traditional brokerage model with fixed fees and direct lender access.

Rather than direct competitors, these platforms mostly just serve different segments of the market with different needs. Brokers looking to enhance their practice will likely gravitate toward Janover Pro's purpose-built tools, while some property owners seeking a more hands-off path to financing might find Gparency's model appealing.

The choice ultimately depends on your position in the commercial real estate ecosystem and how you prefer to approach the financing process.