Optimized Lender Sourcing for CRE Brokers: The Janover Pro Advantage

Commercial real estate brokers face major challenges that can murder productivity: Traditional lender sourcing can take 3 to 15 hours per deal, diverting resources from revenue-generating activities.

The Problem: Traditional Sourcing Is Broken

CRE brokers struggle with four major inefficiencies that waste time and limit deal flow:

• Time-intensive identification through manual calls, emails, and tracking
• Incomplete market information due to geographic and specialization limitations
• Poor match quality without systematic data on lender criteria
• Constantly changing lender appetites that make manual tracking impossible

The result? Missed opportunities, damaged relationships, and deals that take weeks longer than necessary.

Learn how these specific challenges can be solved →

Other includes: family offices, life companies, REITs, investment banks, non-bank SBA lenders, and CMBS lenders.
As of May 9, 2025

The Solution: AI-Powered Lender Matching

Janover Pro transforms this process through an AI-powered platform that connects brokers with qualified lenders in approximately 3 minutes — not hours.

How it works:

• 7,000+ originator profiles across all 50 states (and D.C.), including banks, credit unions, debt funds, agency lenders, and much more
• Intelligent matching algorithm that factors in geography, loan size, asset type, and current risk appetite
• Real-time data that reflects changing market conditions and lender criteria

This systematic approach delivers fewer mismatched leads and more actionable connections.

Understand how our data-driven solution works →

Proven Results

Real brokers are achieving measurable improvements:

• 3-5x more deals than industry average for top-performing users
• Timeline reductions of 50% on typical transactions
• 99% time savings on lender sourcing per deal

One broker using Janover Pro for a $12 million multifamily refinance identified 12 potential lenders in minutes, received three competitive term sheets within 4 days, and closed in four weeks (instead of the 8+ months he was accustomed to).

Read case studies and performance data →

Brokers can confidently place deals anywhere, regardless of local connections.

Business Impact Beyond Efficiency

Janover Pro enables transformational changes in how you operate:

• Never say no to a deal again: Find qualified lenders for any geography or asset type in minutes
• Keep full commissions: No more co-brokering fees for lender introductions
• Win time-sensitive opportunities: Respond with financing options while competitors are still making calls
• Focus on what matters: Spend time on business development instead of spreadsheet management
• Compete with the big firms: Access the same lender networks regardless of your team size

Explore the full range of business benefits →

Built by Brokers, for Brokers

Originally developed as Janover’s internal tool for lender matching, the platform addresses real-world challenges with:

• Expedited identification reducing sourcing time by up to 99%
• Enhanced precision through systematic lender matching
• Dynamic intelligence with real-time market updates
• Comprehensive coverage across all U.S. states and asset types
• Simple implementation requiring only basic documentation and internet access

Discover our complete lender network →

Transform Your Brokerage Today

The commercial real estate industry is always changing, and brokers using traditional sourcing methods risk being left behind — or at least slowed down by unnecessary speed bumps.

Janover Pro provides the strategic advantage needed to operate at fundamentally higher levels of efficiency and market reach.

Transform your lender sourcing process: Schedule a demo to see how leading brokers achieve 3-5x industry-average deal volume.