A 2025 Comparison for Debt Brokers: Janover Pro vs. Finance Lobby

Commercial real estate debt brokers rely on digital platforms to streamline their deal placement process and expand their lender networks. This comparison examines two major platforms in the space: Janover Pro and Finance Lobby.

Platform Overview

Janover Pro and Finance Lobby both target commercial real estate debt brokers, offering tools to help you connect deals with suitable lenders. While both platforms facilitate deal placement, they differ significantly in their approach and capabilities.

Lender Coverage & Network

Both platforms boast extensive lender networks, with different composition strengths. Finance Lobby claims relationships with over 10,000 lenders, including 77% of FDIC-insured banks. Janover Pro's network also includes thousands of lenders, with particularly strong representation among banks as well as top credit unions (35% of the top 100), along with thousands of private lenders, life companies, and debt funds.

Loan Programs

Janover Pro supports the full spectrum of commercial real estate financing, including agency, HUD, bridge, permanent, construction, and CMBS loans. Each loan type has dedicated tools and workflows within the platform. Finance Lobby supports various commercial real estate loan types for various asset classes, but it doesn't publicly specify its full range of supported programs.

Technology & Features

Both platforms emphasize deal matching, but with different approaches. Janover Pro provides a comprehensive toolkit including lender search, deal shopping, and an offering memorandum builder, ideal for marketing a deal to prospective lenders from inside the platform. Both Janover Pro and Finance Lobby boast credit box-based matching with a very large network of lenders and originators.

Pricing Structure

Janover Pro offers a tiered pricing structure with different feature sets available at each level, allowing you as a broker to select the plan that best fits your needs today. Finance Lobby's pricing structure isn't publicly disclosed.

Platform Experience

Finance Lobby emphasizes speed, advertising a sub-10-minute deal posting process. Janover Pro focuses on intuitive design with ongoing UX improvements, balancing efficiency with comprehensive feature access and a professional polish. The platform maintains this balance while supporting complex deal structures and varied loan types.

Customer Service & Support

Janover Pro provides dedicated support through a highly responsive customer service team, with consistently positive feedback from users. The support structure is integrated into all tiers of its service. Finance Lobby's support structure and service levels aren't detailed in available information.

Market Presence

Janover Pro benefits from the broader Janover organization (which covers capital raising, real estate syndication software, commercial property insurance, debt brokerage, and more), which results in a highly integrated ecosystem for commercial real estate professionals. This comprehensive approach creates natural synergies between services and provides users with a more complete solution for their real estate financing needs.

Finance Lobby's market visibility and presence is very difficult to assess (Google results for "finance lobby" aren't exactly related to this platform), but publicly the company is very silent, with no press activity since 2022, little activity on social media, and a website that has not been updated since March 2024.