How Janover Pro Compares to CreditUnity

If you're a commercial real estate debt broker evaluating digital platforms to enhance your deal placement capabilities, both Janover Pro and CreditUnity offer tools designed for your needs. However, these platforms approach the commercial lending process differently, with distinct features and benefits. This comparison explores how they stack up against each other across key areas.

Platform Focus and Primary Users

Both platforms target commercial real estate brokers seeking to match deals with appropriate lenders. Janover Pro and CreditUnity are designed specifically for CRE debt professionals, with tools tailored to streamline the lending process.

As direct competitors in the commercial real estate lending space, they share a focus on connecting brokers with lending sources, though their approach and reach differ significantly.

Notably, Janover Pro was originally developed as an internal tool for Janover's own commercial mortgage brokerage team. This "built by brokers, for brokers" origin gives the platform a practical foundation based on real-world deal experience. The leadership behind Janover Pro brings decades of experience in commercial real estate financing, informing the platform's design and functionality.

Lender Coverage and Network Breadth

Janover Pro provides access to thousands of lenders, including approximately 10% of banks, 35% of the top 100 credit unions, private lenders, life companies, and debt funds. This extensive network gives brokers wide-ranging options when placing deals.

CreditUnity offers connections to hundreds of lenders across their platform. While substantial, their network is more limited in scope. For brokers handling diverse deal types across various markets, this difference in lender coverage could significantly impact deal placement options.

Supported Loan Types and Flexibility

Janover Pro supports virtually all commercial real estate loan types, including agency, HUD, bridge, permanent, construction, and CMBS financing. The platform also accommodates business loans beyond traditional real estate deals, providing brokers with comprehensive financing options for clients with diverse needs.

CreditUnity supports most types of loans for various commercial real estate asset classes. Their coverage appears broadly comparable, though based on available information, Janover Pro may offer more specialized financing options across a wider range of loan types and business needs.

Platform Features and Technology

Janover Pro features comprehensive lender search functionality, deal shopping capabilities, and an offering memorandum builder. These tools give brokers control over the process from start to finish, with the ability to customize their approach in a highly professional, polished way for each deal.

CreditUnity emphasizes a no-lock-in model where brokers can match deals with targeted lenders. Their system involves team members handling the processing aspects, suggesting a more managed approach to deal placement. This might appeal to brokers who prefer additional support in the deal processing phase, though speed could be impacted.

Pricing Models

Neither platform publicly discloses their specific pricing structures, which is common in the commercial real estate technology sector where customized pricing often depends on usage levels and feature requirements.

CreditUnity highlights their no-lock-in policy with no long-term obligations, suggesting flexibility in their subscription model. This could be appealing for brokers who are hesitant to commit to a platform long term.

User Experience and Learning Curve

Janover Pro describes its platform as intuitive at its core, with ongoing UX improvements being made to enhance usability. This suggests a commitment to continuous refinement based on user feedback.

CreditUnity positions itself as easy to use with a straightforward submission process, indicating an emphasis on simplicity. Their approach appears to focus on removing complexity from the deal submission workflow.

Customer Support Models

Janover Pro provides dedicated team support for all customers, suggesting personalized assistance throughout the deal process. This hands-on approach can be particularly valuable for complex transactions or brokers new to commercial lending.

Information about CreditUnity's specific customer support model is limited in the available data. Their emphasis on team handling of processing suggests some level of support, but the extent and availability aren't clearly specified.

For brokers who value readily available assistance, clarifying CreditUnity's support structure would be important when comparing these platforms.

When Each Platform Might Be the Better Choice

Janover Pro might be the better option if you:

• Would benefit from access to the widest possible range of lenders across various asset types and locations
• Value intuitive self-service tools and direct control over your deal process
• Look for specialized loan types beyond standard CRE financing
• Appreciate having a professional offering memorandum builder inside your platform

CreditUnity could be for you if you:

• Prefer a platform with no long-term commitments or lock-in periods
• Prioritize a straightforward submission process with minimal complexity
• Are fine with a smaller set of lenders

The Bottom Line

Both Janover Pro and CreditUnity offer valuable tools for commercial real estate brokers, but they differ in their breadth of lender relationships, platform capabilities, and operational approach.

Janover Pro's extensive lender network and comprehensive toolset make it well suited for brokers handling diverse deal types who want maximum control and options. CreditUnity's no-lock-in approach may appeal to brokers seeking some flexibility, though the lender network is considerably more limited.